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Descripción:
The paper examines the structure and the operation of pig production in the south of the state of Mexico, it explores the various stages that make up the commercialization process of the activity and the different actors involved, it means, all the process that is followed since the departure of the animal from the farm until its arrival as a final product for the consumer. It is also calculated the marketing margins resulting during the different stages of the process, which are used as indicators of profitability.
Palabras clave:
Canales, Servicio al cliente, Comericialización
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Autor:
  • Universidad Autónoma del Estado de México
Tipo de recurso educativo: Artículo
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