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Descripción:
This paper suggests links between postponement, mass customization and rapid fulfilment in the light of merge-in-transit retailing (MIT). The paper asserts that the value offered by MIT implementation can be exploited only if these operational strategies are well understood. An extension of this concept is explored to critically consider whether MIT is a feasible strategy in the context of micro-businesses (MBs).
Palabras clave:
Canales, Servicio al cliente, Comericialización
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Autor:
  • Oliverio Cruz Mejía
    Universidad Autónoma del Estado de México
Tipo de recurso educativo: Artículo
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